Eleven years ago, Joe Ferrara was diagnosed with prostate cancer. He'd decided to get checked when two friends walked into his comic shop, Atlantis Fantasyworld on Cedar Street, within one week of each other and told him that they'd been diagnosed with the cancer. Both had felt completely healthy and hadn't noticed any symptoms. One friend survived, the other didn't. 

Before he died, Ferrara...

How many male comic-book fans will go see their doctor, or otherwise learn about prostate cancer because they saw a cancer-awarness banner on the cover of their latest issue of “Iron Man” or Captain America”?

Whether it’s thousands, hundreds or just one doesn’t matter too much to Joe Ferrara. It’s not about a head count. It’s about bringing prostate cancer up to breast cancer in the level of awar...

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